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How do I know what keywords to target?

January 11, 2025
Keyword Strategy
Keyword Research
SEO Strategy
Keyword Targeting
Search Intent
Content Strategy

Stop guessing and start using data—the right keywords are hiding in plain sight.

The Keyword Selection Framework:

  1. Start With Intent, Not Volume
• 'Buy red Nike shoes size 10' (100 searches) beats 'shoes' (1M searches) • Focus on what indicates purchase intent
  1. The Sweet Spot Formula:
• Search volume: 100-5,000/month • Competition: Low to medium • Commercial intent: Clear buying signals • Relevance: Directly related to what you sell
  1. Where to Find Gold:
• Google's 'People also ask' boxes • Your customer service emails (real questions!) • Competitor's ranking pages • Google Search Console (keywords you already rank for) • ChatGPT and Perplexity suggestions
  1. The 70-20-10 Rule:
• 70% long-tail keywords (easy wins) • 20% medium competition (growth targets) • 10% competitive terms (long-term goals)

Reality Check: The best keyword is one that converts, not one with huge volume. 10 buyers from 'emergency plumber near me' beats 1,000 visitors from 'plumbing tips.'

Discover your perfect keywords with AI-powered research and stop wasting time on keywords that don't convert.

Related Questions

Stop copying them and start outsmarting them with these proven tactics. **The Competitor Analysis Framework:** 1. **Find Their Weakness:** • What questions aren't they answering? • Which keywords are they ignoring? • Where is their content thin or outdated? • What user complaints appear in their reviews? 2. **The 10x Content Rule:** Don't create slightly better content—create something 10x more valuable: • More comprehensive coverage • Better visuals and examples • Updated data and statistics • Video content they don't have • Interactive tools or calculators 3. **Exploit New Channels:** • If they dominate Google, focus on AI search • If they own broad terms, target long-tail • If they rank nationally, go after local • If they ignore voice, optimize for it 4. **The Backlink Gap:** • Find who links to them but not you • Create better content for those linkers • Build relationships they've ignored 5. **Speed Advantage:** • Publish content on trending topics first • Update content more frequently • Respond to algorithm changes faster **Secret Weapon:** Most competitors ignore AI optimization. Be the first in your industry to dominate ChatGPT and Perplexity results. Learn how to outrank any competitor systematically using AI-powered competitive intelligence.

It's permanent. ChatGPT gets 100+ million users monthly. Perplexity is growing 20% month-over-month. When people ask these AI tools questions, they cite sources — or they don't cite you at all. Traditional SEO gets you Google rankings. AI SEO gets you cited by AI models when people ask questions in your niche. Miss this, and you're invisible to a massive chunk of search traffic. The good news? Most sites aren't optimizing for AI yet. Get ahead now while it's still easy.

SEO gets you ranked on Google. AI SEO gets you cited by ChatGPT, Perplexity, and Claude when people ask questions. Same traffic goal, different optimization. Your content needs to be structured so AI models can understand and reference it.

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